David Dean-Principal Career and Coaching Psychologist

untitleda1David Dean Professional Profile

Bright Sparks Coaching in Cambridge showcases principal consultant David Dean; our award-winning Work & Coaching Psychologist. We specialise in many areas of business, professional development, and career transitions. In conjunction with coaching for personal & professional performance and organisational learning.

David has enjoyed & rich and varied career within psychology, organisational learning, industry and business. David is justifiably proud to supporting many professional people including international managers, executives, scientists, teachers and directors. Plus many more across the career stage/experience spectrum. David creates an exciting environment to develop and achieve fulfilling careers; whilst engaging in more sustainable and meaningful professional development.

Moreover, David is delighted to work with a number of diverse organisations and people. Including as Lancaster University Business School, Durham University Business School and Manchester University Business School. In a capacity of an MBA consultant and career development coach.

David’s Vision & Purpose at Bright Sparks Coaching (Cambridge)

As a professional psychologist, David’s goal is to help people create the clarity and to provide the vision and clarity necessary for an agile and strategic career, business & professional development. The goal is to support growth, enhance performance with sustainable and measurable change – whether from a personal, professional or organisational perspective.

Our many and varied clients are very successful people and professionals, new managers/leaders, business start-up’s & business owners, MBA students and people who want to fine-tune their career management strategies. Clients rightly demand an evidenced-based service from a coaching psychologist with a proven track record of success.

Clearly, David’s reward is to coach & develop clients in partnership, to help them re-engage and transform their careers. Support growth and lead happier more productive lives both at home and at work. Moreover, David is passionate about ensuring that psychology is deciphered for all to enjoy and understand. As a result, focus upon client needs and aims with clarity and precision.

Business Background

David’s career has encompassed many successful years inindustry, business and the charitable/third sector within the UK, Europe & North America. Taking pride in many leadership & managerial roles in diverse industrial, business & third sector environments. His many operational and management roles include the commissioning of a £250m industrial unit in the UK, through to full world record-breaking production & industry defining customer quality. Onward to managing European and North American business expansion, with the creation of a multi-national technical & marketing sales team coaching development programme. All resulting in a multi million Euro revenue improvement in 2 years.

David has enjoyed leading the many challenges of business development, operations and teams of people from many differnet cultures and nationalities. He has led global technical sales, marketing and research and development programmes; creating many new and novel products and applications for developing business, enhanced revenue streams & supporting organisational growth. David has also created and delivered customer focussed product quality systems, installing ISO 9000/1 into industrial units to make sure consistent quality and customer satisfaction.

Careers & Professional Development Background

David’s success in employment, professional development & careers psychology stems from the design, development and implementation of a number of evidenced-based coaching & learning programmes. With diverse applications for business, the third & charitable sector and clients. Indeed a major challenge has been to develop and deliver pioneering employability, learning and career coaching strategies for the Department of Work & Pensions Work Programme & Pathways to Work. These government schemes demand a high degree of transparency and accountability for coaching and learning outcomes for client progress.

David is justifiably proud of supporting hundreds of clients to engage with employment & their changing their careers. Thus changing lives, families and communities toward sustainable and fulfilling futures. David challenges and empowers his clients to manage change, whilst enabling them to find careers and work fulfilment by attaining and striving for both personal and professional goals.

David’s reputation in coaching and work psychology is further reinforced as a business and higher education learning & development tutor – designing measurable learning programmes for business management and personal workplace performance. Supporting the transition into organisational coaching & learning cultures – whilst applying his valuable insight into all areas of business. David’s passion today is to use this knowledge & experience to progress career and professional development for people at work though evidenced based psychology.

Home Based Working Support & Research

An additional area of expertise is the support for people working from or at home, aiding the difficult transition and maintaining the motivation for the home-based professional. By assisting the psychological transition and maintaining the temporal & spatial separation necessary for the home-based business & professional. David supports both the personal transition and the organisation by preparing teams of people with best practice methods and practice for a successful home-based working life.

Areas of Expertise

  • Coaching Psychologist
  • MBA Development Coaching
  • Business & Executive Development Coaching
  • Personal Coaching
  • Home-based working development coach, tutor and research expertise
  • Cognitive Behavioural Mindfulness
  • Career Transition Coaching, Onboarding & Outplacement
  • Learning & development consultant & business/workplace business tutor
  • Workplace Psychology lecturing and coaching for young entrepreneurs & business students
  • Supporting charitable & third sector organisations to measure client learning & progression


  • CV Magazines Best Career Coaching Company – 2019/20
  • BSc Hons Psychology  (2004)
  • MSc Occupational Psychology (Merit 2008)
  • MSc Ecology Kent University (1997)
  • PTTLS teaching certificate  (2010)
  • NCFE Advanced Counselling Skills and Practice
  • Member of the British Psychological Society
  • Founder Member of BPS Special Group of Coaching Psychology
  • Principle Member – Association of Business Psychology
  • Member International Society of Coaching Psychology