Amazon founder Jeff Bezos
Needless to say, you want people to say great things and feel positive about you when you are not in the room. So being clear about who you are and what value you bring to an employer or client is a great start to begin to be noticed and most of all remembered. So your powerful Personal Career Brand starts with a Bright Sparks Coaching package that is based on who you are, your strengths, talents, values, beliefs, achievements and the benefit you bring to people and business. Most of all what makes you unique.
Career “Brand” – What does it mean?
As a result, we at Bright Sparks Coaching (Cambridge) believe that focussing on a career in terms of a personal brand* and by taking the lead from consumer psychology, you can create your own personal and distinct career brand that will focus & motivate your career planning. Just as the big brands do such as Nike, Google, Apple and Microsoft for example.
So What Makes a Strong Career Brand?
Let’s start by asking yourself five searching Career Brand questions:
- Does your network (or do your customers) know you are out there? (Visibility)
- What do you do better than anyone else? What makes you a “go to person” in your field? (Uniqueness)
- Do people see you as being authentic, genuine and more importantly, believable? (Credibility)
- What are the benefits of recruiting you or doing business with you? (Value & Relevance)
- Do clients feel a connection with you or your services? (Emotional Connection)
By using and evaluating yourself against these questions as a set of criteria, we can gauge how strong your distinct Career Brand is.
So how does the Programme work?
We will work to identify the four phases that can be utilised to build your personal career brand:
1. Examine your distinct brand attributes & strengths
Understand your strengths, special skills, passions and talents and how they can be used in your business and employment market. What differentiates you from your competition for a role or contract, what makes you so unique? From this information, we can develop your “Career Brand Profile”. We will work toward identifying the key attributes that clearly differentiate you from the competition.
2. Develop your brand and begin to build your brand platform
Based on the results from the Career Brand Profile and a Career Inventory, we develop the key attributes that are your strongest, most credible and most well-differentiated personal attributes for employment or client engagement. Your key attributes, strengths and values etc that have the greatest potential for producing benefits for your target customers or potential employers? What is your message for potential employers and clients – what’s your tagline or mission statement?
3. Deploying your Career Brand
Let people know you exist, after all, you do not want to be the worlds best-kept secret. We will create a communication strategy for your brand message to clarity and create a consistent message about you and your value to employers or prospective clients. Start to view your brand platform as the launching pad for your brand message and a compelling story to tell the world about.
4. Learn to maintain your Career Brand
We will get you into the habit of monitoring and maintaining your brand and performing the continual maintenance necessary to help you focus upon the many dimensions of your career brand.
As a result, we will ensure that you continually develop your strengths, think and act upon the value you offer others, and maintain vibrant and authentic visibility for your brilliant new career.
So let’s make a start
Needless to say, this is an intensive programme of career development coaching that can either be face-to-face, telephone or Skype sessions, in which we will work through your Career Brand Programme to reposition you and your business and or career aspirations going forward. We will supply you with the session notes, resources, agreed pathways to your goals and career brand identity. You should aim to allow a time commitment of 2-4 hours per week. Unlimited email, text and phone support is available for the duration of the programme, so that can you check in to run ideas past us or perhaps provide clarity of the sessions and the actions.
**All coaching sessions are tailored around you and your immediate strategic needs. Talk to us about coaching fees and further details on charges, session structure and programme plans