Personal Career “Brand”

cropped-bulb-moment.jpg“Your brand is what people say about you when you are not in the room.

Amazon founder Jeff Bezos

Needless to say, you want people to say great things and feel optimistic about you when you are not in the room. So being clear about who you are and what value you bring to an employer or client is a great start to being noticed and remembered. So your powerful Personal Career Brand starts with a Bright Sparks Coaching package based on who you are, your strengths, talents, values, beliefs, achievements and the benefit you bring to people and business. Most of all what makes you unique?

Career “Brand” – What does it mean?

As a result, we at Bright Sparks Coaching (Cambridge) believe that by focusing on a career in terms of a personal brand* and by taking the lead from consumer psychology, you can create your own personal and distinct career brand that will focus & motivate your career planning. Just as the big brands such as Nike, Google, Apple, and Microsoft for example.

So What Makes a Strong Career Brand?

Let’s start by asking ourselves five searching Career Brand questions:

  1. Does your network (or do your customers) know you are out there(Visibility)
  2. What do you do better than anyone else? What makes you a “go-to person” in your field? (Uniqueness)
  3. Do people see you as being authentic, genuine, and more importantly, believable? (Credibility)
  4. What are the benefits of recruiting you or doing business with you?  (Value & Relevance)
  5. Do clients feel a connection with you or your services? (Emotional Connection)

By using and evaluating yourself against these questions as a set of criteria, we can gauge how strong your distinct Career Brand is.

So how does the Programme work?

We will work to identify the four phases that can be utilised to build your personal career brand:

1. Examine your distinct brand attributes & strengths

Understand your strengths, special skills, passions, and talents and how they can be used in your business and employment market. What differentiates you from your competition for a role or contract, what makes you so unique? From this information, we can develop your “Career Brand Profile”. We will work toward identifying the key attributes that differentiate you from the competition.

2. Develop your brand and begin to build your brand platform

Based on the results from the Career Brand Profile and a Career Inventory, we develop the key attributes that are your strongest, most credible, and most well-differentiated personal attributes for employment or client engagement. Your key attributes, strengths values, etc that have the greatest potential for producing benefits for your target customers or potential employers? What is your message for potential employers and clients – what’s your tagline or mission statement?

3. Deploying your Career Brand

Let people know you exist, after all, you do not want to be the world’s best-kept secret. We will create a communication strategy for your brand message to clarify and create a consistent message about you and your value to employers or prospective clients. Start to view your brand platform as the launching pad for your brand message and a compelling story to tell the world about.

4. Learn to maintain your Career Brand

We will get you into the habit of monitoring and maintaining your brand and performing the continual maintenance necessary to help you focus on the many dimensions of your career brand.

As a result, we will ensure that you continually develop your strengths, think and act upon the value you offer others, and maintain vibrant and authentic visibility for your brilliant new career.

So let’s make a start

Needless to say, this is an intensive program of career development coaching that can either be face-to-face, telephone, or video sessions, in which we will work through your Career Brand Programme to reposition you and your business and or career aspirations going forward. We will supply you with the session notes, resources, and agreed pathways to your goals and career brand identity. You should aim to allow a time commitment of 2-4 hours per week. Unlimited email, text, and phone support is available for the duration of the program, so you can check in to run ideas past us or perhaps provide clarity of the sessions and the actions.

Why not call 075728881604 contact or email us for further details and an informal no-commitment discussion about your needs?

**All coaching sessions are tailored around you and your immediate strategic needs. Talk to us about coaching fees and further details on charges, session structure and programme plans