How to be more Career Brand Savvy

Posted Leave a commentPosted in Career Brand, Career Meaning, Career Narrative, Coaching, CV, LinkedIn, Professional Identity, Strengths, Work

Did you know the word brand comes from the Viking to “burn”?  Over time the word moved on to “brand” cattle (see the connection with burning). Onward to imprinting your printed brand in the 19th century. Needless to say a bit of useless information you will probably never use again. However, we are awash with brands […]

Flexing Your Workplace Strengths

Posted Leave a commentPosted in Career Coaching, Career Narrative, Career Path, Career Theory, Careers, Coaching, CV, Psychology, Strengths, Unemployed, Working at Home

Asking job seekers and career developers to describe their workplace strengths can elicit some weird and wonderful answers. From being a leader, a good listener, a comedian or even just a nice person are just a few of the answers. There are countless lists of career or workplace strengths online that you are expected to […]

Zig-Zag Career Paths

Posted 2 CommentsPosted in Business, Cambridge, Career Coaching, Career Path, Careers, Coaching, CV, Education, Employment, Jobs, Learning & Develpment, Organisations, Psychology, Small Business, team leaders, Uncategorized, Work, Working at Home, Zig Zag Career

Would you describe your career as linear, a very nice straight line in a particular job or profession? Or like mine and many others, a bit of a zig-zag and haphazard career path? Having been at work now for more years than I care to remember, I have had a number of different careers and […]

Your Compelling Career Story

Posted Leave a commentPosted in 50+ Careers, Career Brand, Career Narrative, Career Path, CV, Networking, Presentations, Resume

My career narrative always starts with my headmaster telling me “and don’t come back on Monday”! Have I got your attention, do you want to know why he said that? Of course, you do I would. Most of us will agree that stories are great, we all love a good yarn. Stories make us laugh, […]

Your Authentic Personal Brand Statement

Posted Leave a commentPosted in 50+ Careers, Cambridge, Career Brand, Career Coaching, Career Psychology, Careers, Coaching, CV, Influence, LinkedIn, Portfolio Career, Psychology

There are many misconceptions about personal branding, what it is, and what actually goes into an authentic personal brand statement. In principle, it’s a statement that represents you, your career reputation and what you stand for. When used for career development, the term “brand” is utilised as a metaphor for creating a compelling narrative, to […]