Did you know that it is estimated that by the end of 2022 over a third of Britain’s workforce will be over 50? Now being a more mature gent, I am becoming increasingly aware of the career challenges for the “baby boomer” generation. Needless to say, we have encountered seismic changes to our lives in …
Did you know the word brand comes from the Viking to “burn”? Over time the word moved on to “brand” cattle (see the connection with burning). Onward to imprinting your printed brand in the 19th century. Needless to say a bit of useless information you will probably never use again. However, we are awash with brands …
Now you may or may not have heard of a portfolio career before. Wouldn’t blame you in the slightest if you hadn’t. In fact, I am sure a lot of working people may not have heard of or even known they existed. The big question is, do they exist, what are they and who are …
There are many misconceptions about personal branding, what it is, and what actually goes into an authentic personal brand statement. In principle, it’s a statement that represents you, your career reputation and what you stand for. When used for career development, the term “brand” is utilised as a metaphor for creating a compelling narrative, to …
So we have had a romp through the evidence for a great CV. Now’s a good time exploring the subject that vexed a number of people when creating a new CV. That being the professional summary or statement. Or put it another way, who you are professionally and what you deliver at work. This part of …