50+ Careers

Your Authentic Personal Brand Statement

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There are many misconceptions about personal branding, what it is, and what actually goes into an authentic personal brand statement. In principle, it’s a statement that represents you, your career reputation and what you stand for. When used for career development, the term “brand” is utilised as a metaphor for creating a compelling narrative, to […]

50+ Careers

Overqualified for that job………..think again.

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Do you remember when you were bright shiny and new to the job market and applying for every job mentioning your qualifications? Only to be told you didn’t have enough experience or the necessary skills for the job. Very frustrating as I am sure you will agree. We have all experienced a very similar thing […]